箭牌使命

　　我们的使命是为相关利益方创造长盛不衰的成长和繁荣。我们将不断拓展我们的核心口香糖业务，并在公司实力基础上构建新的业务平台。我们将通过内部发展和策略并购实现成长目标。

　　Our mission is to achieve generational growth and prosperity for our stakeholders. We will continue to expand our core chewing gum business while establishing new business platforms that build on our company strengths. We will achieve our growth through internal development and strategic acquisitions.

　　为了获得可持续的全球竞争优势，我们将积极追求在业务执行、研发创新、品牌建设、产品品质、全球分销和销售理货方面力创卓越。

　　To gain sustainable global competitive advantage, we will aggressively pursue excellence in execution, innovation, brand building, product quality, worldwide distribution and merchandising.

　　我们的旗帜是深入人心、深受消费者喜爱的品牌，物超所值的产品，以及建立在互相理解和互利基础上的强有力的客户关系。

　　Our hallmarks will be branding that is pervasive and captures our consumers' minds and hearts; products that provide added value; and strong customer relationships built on a foundation of mutual understanding and benefit.

　　我们成功的基石是一个信仰员工的能量、而员工能够拥抱共同价值观的高绩效组织。 　　Fundamental to our success is a high performance organization that believes in the power of our people who, in turn, embrace our shared values